In the 60s when Wm Shawn , who was a Chipp customer, was the legendary editor of the New Yorker, the magazine was at the height of it’s popularity.  Chipp advertised regularly and everyone in our family was “compt” a subscription. Many of the magazines subscribers never read the articles- they subscribed to partake of the cartoons and the advertisements.  The magazine was a study in who was important in the men’s clothing business- both manufacturers and retailers. The front inside page was a full page Brooks Brothers institutional ad. Among others, not full pages, spread through the hallowed pages were entries for Norman Hilton, Hart Marks, Southwick, J Press, Paul Stuart, Saks, Chipp, Bloomingdales, Lord and Taylor, Linett, Dunhill and a few others whose names have faded from my aging mind. The New Yorker was loaded with men’s wear advertisement week after week. Yesterday I was assigned the grandfather duty of babysitting my NYC granddaughter.  What should I find on the coffeetable ? The most recent issue of the New Yorker. I have not seen a copy in years. I looked at it from cover to cover. Not one menswear ad. I didn’t read any of the articles. The cartoons are still good.