My definition of advertising is “What can you say, without making a false assertion, that will have people think what you want them to think. Some have suggested that I have this dark definition from the position of jealousy because I can’t afford to advertise.  I have always felt that high quality Bespoke and Made-To-Measure  clothing does not lend itself to advertising. In the interest of complete disclosure I relate the following.  When I was 12 years old I started a bait business. My family would spend the summer in our cottage on Long Island Sound. At low tide sand worm rich flats were exposed.  I dug the worms and sold them for 50 cents a dozen- pretty good money in 1951. I would sell every worm I dug. Some local fishermen gave me standing orders.  The “real” bait businesses had worms shipped in from Maine. Their signs said”Maine Sand Worms.” I could have sold more worms; there was a limit how many worms a kid could dig before the tide came in. A family from Maine rented the house across the street from our place. They had a 13 year old son named Wally. ( I can still hear the “down East ” twang to his voice.) I hired Wally.  I would dig the worms and Wally would pick them.  I could now dig after dark- Wally would hold a flashlight. And here comes the disclosure part- After I hired Wally I changed my sign to read.”Sand Worms picked by man from Maine.”  Buyer beware!