As a follow-up to their $47,000 suit, Brioni is now selling T-shirts for $250.  The venerable firm has prided itself on still making everything in Italy. ( Zegna, for example, makes some of their suits in Spain.)  My quess is that the $47,000 dollar suit is “firing for effect”.  It makes their $5,000 and $6,000 rack suits appear to be a bargin. When “sport shoe” companies started selling sweat shirts and polo shirts with the company name on the chest I didn’t think people would buy them. That shows what an astute marketer I am.  But I won’t make the same mistake twice.  I can see the conspicuous consumer handwriting on the wall.  I have decided to sell some of my old socks. I wore them when we would fit President John F Kennedy at the Carlyle Hotel.  The price- $18,000.

Tags: Brioni T-shirts, Conspicuous consumption

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