When is Casual too Casual?
Thursday, December 10th, 2009It started with “casual Fridays” in the summer. From there it has spread like a plague of locust. The next move was the addition of summertime “casual Mondays”. It was a short leap to casual dress all summer. One of my customers, who is the senior partner in a major NYC law firm, told me his firm went the full week casual route because the Monday and Friday route made those days “different”, which resulted in lower productivity on those days. The spread of the internet, which created an army of individuals who could now work from home, or where ever they might be, was another big step down the slippery slide. As a result of these pressures the menswear industry went into a recession long before the general economy. Many fine men’s shops have closed their doors. How one is dressed certainly affects ones mind set and self image. It also says something to those with whom you are dealing. One of my customers is the CEO of a major bank. He related the following: The Ceo and CFO of a company had a meeting on a Saturday to discuss a multi-million dollar loan. The “customers” arrived looking like they had interrupted working under the hood of a car to attend the meeting - greasy khakis, topsiders, polo shirts. ( May be it was not a car. Maybe it was a 50 foot yatcht anchored at the marina.) My customer was appalled at the fact that they did not feel the meeting desearved the dignity of standard business attire. Times are changing.
